rethink everything®:
a unique positioning.

This advertising campaign was a call to arms. We announced The Sustainability Revolution. A revolution that touches every country, sector and asset class. In other words, the single largest investment opportunity of all time. In this campaign, instead of exploring far and wide, we honed in on sustainable investing, against the visual backdrop of a world on fire and the notion that we are failing the next generation with our unsustainable economic model. Lombard Odier undertook the role of navigator across key mega trends such as demographics, our use of natural resources, climate change and the digital revolution.

As the pandemic blew a gale of uncertainty, our convictions, at Lombard Odier, remained undeterred. The Covid-19 crisis was a warning shot for society. A kind of stress-test impressing upon us the looming threat of climate catastrophe. It revealed that sustainability is not a luxury but essential and that companies must adapt to survive. We outlined the need to move from a WILD (Wasteful, Idle, Lopsided and Dirty) economy to a more sustainable model that we defined as the CLIC^® (Circular, Lean, Inclusive and Clean) economy. Our duty is to provide the leadership and vision to invest in the CLIC^® economy. 

The need to transition to net zero is urgent. Our work in this wave focussed on one irrefutable truth: it’s net zero or nothing. The sombre yet striking adverts showcased that the only companies worth investing in are the ones transitioning towards net zero. Inspired by our TargetNetZero strategies, our message outlined our rigorous, science-based approach that enables us to assess the carbon risk in portfolios and align investments with a net-zero target. We emphasised our expertise in building transition-fit portfolios that are both resilient and poised to benefit from the seismic shocks of a net-zero world. 

History is in the making. Our campaign serves to highlight the vast opportunity that electrifying our economy brings. On both the supply and demand sides, innovative new electric technologies are crossing irreversible tipping points. Our future electrification strategy focusses on the unexpected opportunities as we move from 20% economy-wide electrification to 70%. The ads bring to light how history is repeating itself as we enter a new industrial revolution. A revolution we have seen time and time again where new technologies become not only mainstream but ubiquitous. Our visuals showcase how the traditional power grid is being upended by domestic solar installations, creating "virtual power plants" where homeowners will both consumer and produce energy. Electrification is not only changing how we heat and cool our homes but how we insulate them via green construction and natural fibre retrofitting. With costs plunging - this is about economics and not ideology. There isn't a moment to lose.

We are living in a fast-evolving, volatile world. Investors today must grapple with three seismic upheavals – the redrawing of the geopolitical map, the explosive rise of artificial intelligence (AI), and an escalating environmental challenge marked by continuing record high global temperatures and biodiversity loss on an unprecedented scale. Though the short-term upheaval is significant, the deeper impact will be felt over the long-term, creating irreversible changes to our entire economic landscape. Our campaign, “Rethinking Through The Noise”, provides a fresh perspectives on today’s most topical issues. The geopolitical vertical explores how rivalry between the US and China is creating new alliances as Eastern and Western blocs protect their national interests by investing in their vital industries creating a veritable “battleground”. Societal changes, such as falling birth rates, an ageing population and the proliferation of AI, are transforming numerous sectors which inspired the “futureproof” advert. Our “unstoppable” visual reinforces our view that despite sustainable investing being plagued with negative headlines and challenging market conditions, we believe that it is essential to achieving long-term portfolio growth for our clients. At Lombard Odier, it is our firm conviction that having the confidence to calmly step back provides the clarity to get ahead – to rethink through the noise to re-evaluate, rethink, and invest in the way ahead.