We are delighted to have won ‘Best Branding in Private Banking (Europe)’ for the third successive year, at the prestigious Financial Times PWM Global Private Banking Awards. Our campaign – Nature’s Regenerative Power – was recognised for its success in capturing the imagination with thought-provoking visuals and narratives that highlighted the importance of investing in nature.
rethink nature – rethink everything®
Since 2016, Lombard Odier’s ‘rethink everything®’ branding has conveyed the philosophy that has been at the heart of our investment offering since our founding in 1796 – tackling the biggest issues of the time by rethinking the conventional wisdom, so as to offer fresh investment perspectives for ourselves and our clients.
The success of our brand advertising strategy comes down to three key elements: authenticity, relevancy, and consistency
Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group
Our 2023 ‘Nature’s Regenerative Power’ campaign was a natural next stop on the rethink journey. More than 50% of global GDP depends on nature, yet our economic activity is undermining the very natural capital on which it depends. Our campaign highlighted the ‘received wisdom’ – the centuries of economic thinking that say the only way to profit from nature is to take from it. We contrasted this with our ‘rethink’ perspective – that by harnessing nature’s regenerative power we can build an economy that works in harmony with nature, restoring lost ecosystems while producing new economic value.
Best branding award
Joining his team to collect the award at a gala ceremony in London, Fabio Mancone, Chief Branding Officer, explained why Lombard Odier’s branding has been so successful.
“The ‘rethink everything®’ branding idea, launched back in 2016, is true to our history and heritage. Authenticity is essential,” he said. “Relevancy is also critical. It is the indispensable bridge between history and the contemporary world. Our ads are always topical, addressing the issues that matter the most so that we can intrigue, attract, and engage with our sophisticated audiences.”
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“What allows brand equity to be built and strengthened in time, though, is consistency,” he continued. “All our initiatives must fall under the ‘rethink everything®’ umbrella, fulfil its philosophy and adopt its look and feel. This is how we stay true to our DNA, honouring the past while also looking forward, to offer our clients fresh points of view and investment perspectives at a time when the world seems to be changing faster than ever.”
About the Global Private Banking Awards
This year marked the 16th edition of these annual awards, regarded by many as among the most prestigious in the private banking sector. Submissions are each assessed independently by a panel of renowned industry professionals, who consider entrants against qualitative and quantitative benchmarks to recognise excellence across the industry.
About Professional Wealth Management
Professional Wealth Management (PWM) magazine is published by the Financial Times group and focusses on the wealth management landscape. PWM specialises in analysing the growth strategies of private banks, the performance of wealth managers, and market conditions in regional financial centres.
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