Lombard Odier's sustainability branding campaign wins again

We are delighted to announce that Lombard Odier’s groundbreaking advertising and marketing campaign won an award at the prestigious PWM Global Private Banking Awards 2022.

At a gala ceremony in London on 3 November, Lombard Odier collected the prize for Best Branding in Private Banking (Europe). It recognises our ‘rethink everything^®’ campaign, a philosophy that has captured the spirit of the bank for more than 225 years.

This is the third award that our campaign, which focusses on sustainability, has won this year. It follows our success in similar categories at both the European and Swiss WealthBriefing awards in March and February, respectively.

We are also pleased to have been highly commended in two other categories: Best Private Bank for Impact and Sustainable Investing and Best Private Bank for Islamic Services.

Rethink everything^®: a unique positioning

Launched in 2016, our ‘rethink everything^®’ campaign forms the basis of our identity and our philosophy. It is our capacity to continuously re-evaluate the world around us, and use innovation and imagination to guide our clients through shifting investment landscapes that differentiates us.

Since then we have made an unequivocal public commitment to sustainability as the most important driver of returns via a number of advertising campaigns, such as our net-zero campaign. The campaign highlights the urgency of the transition to a net-zero economy, which we believe is firmly underway.

“We are honoured to win this accolade for our advertising campaign, the third this year. Thanks to the strong relevance of our messages and highly impacting visuals, we were able to obtain outstanding results. Our manifesto video alone attracted 10 million views, further strengthening our position as a leader in sustainable investments.” - Fabio Mancone, Chief Branding Officer and Partner of Lombard Odier Group.

About the Global Private Banking Awards

Now in their fourteenth year, these awards are widely regarded as among the most prestigious private banking awards. Submissions are assessed by an independent panel of renowned industry professionals, based on qualitative and quantitative information from private banking groups to recognise excellence across the industry.

About Professional Wealth Management

Professional Wealth Management (PWM) magazine, published by the Financial Times group, specialises in analysing the growth strategies of private banks and the regional financial centres in which they operate. PWM analyses the delivery of wealth solutions to private clients and entrepreneurial families, whether through traditional banks, private investment, family offices or robo-advisers.